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A penalty from Google means your search engine rank will be affected.  Stay with useful and engaging content on Googles side.  Its content relevant to your enterprise.  You might entice an audience but not the right audience to your website, if you compose a post on something that doesnt pertain to your business. Publish Unique Content Many business owners fall prey to having an agency or market marketing company to compose and post content on their own blog.  While thats fine, do your research to ensure the content you're currently receiving is not also printed on another blog.  An easy way is to run a Google search of the first paragraph of any content that you purchase from a writer or company. Check out this informative article about how to compose original content Should you arent able to outsource your blog articles.    Write Regularly A frequent situation seen with business blogging is that business owners begin then cease after a brief period of time and writing.  Keep an editorial calendar and stick to a schedule for blogging. Although you ought to aim to blog as a minimum, its important to recognize that there's essentially no limit to the quantity of blogging you do.  A blog that hasnt been updated in a few years may lead individuals that stumble across it to think that the business is inactive also. You can become the thought leader in your business, if you write about something enough on your blog.  Not every article needs to be award-worthy, while thought leadership is vital.  Here are 130 ideas business blog topics that you may use all year long.    Break Up the Text No one likes to see a block of text.

 

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Title your post if your post is a list of hints or must-dos.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is more attractive to readers than a very long post with seemingly no business.  Long blocks of text may bully readers . By breaking articles up into easily digestible pieces of information, speed bounces.    Use Pictures Another way to break text up is by adding pictures.  Pictures and keep readers interested and graphics are appealing.  Returning to the case in the first point, youre and if youre writing a article about a award your restaurant received using targeted key words for it include pictures of the award in the blog post!  Post images of the award ceremony or even a party to celebrate the winners. Instead of not adding any image at 22, In case you dont have some images to add, use a free stock photograph.  Keep in mind also that correctly tagging your images with keywords can help to boost the SEO of the blog post to.  Google cannot read images, but it can read the alt text (text alternative). Images have the capacity to position on Google.  Learn more here.   Establish Dont expect blog success.  Results will take time.  Business blogs can help convert more traffic into leads almost immediately because they allow a business owner to show off their knowledge and experience in the business. This doesnt mean working for you or that blogging isnt right.   Follow the following practices for your businesss blog and you should see results!  For help download our free guide below: This post was published July 29, 2015 July 6, 2018, and updated.

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Should you use blogging to market your business, you know that writing blog posts is only half the struggle.  Knowing how to title them, talk about them and when to post them may make all the difference in whether your sites get commented on read and sharedor ignored.  The Colossal Content advertising Report recently examined 1.16 million posts from 4,618 blogs by publishers including content marketers, people and media firms. When Should You Post In case youre posting on weekdays, like 87% of those blog posts in the study, you may want to reevaluate your plan.  Websites posted on weekends really got more societal shares on average.  Saturdays were the very best day for sharing: Although just 6.3% of articles in the study were published on Saturdays, these posts got 18% of social shares. To 6 p.m. Eastern time), most engagement with and societal sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a big spike from 10 to 11 p.m. Takeaway: Try scheduling some articles for weekends and/or sharing posts on social media afterwards at night instead of during business hours. Social sharing declined drastically, once post names went beyond 60 characters, nevertheless.  In case you ask a question in your blog post names research says Yeswhile 95 percent of blog article names didnt include a question mark, people who did received nearly two times as many shares that are societal as the typical.  Keep in mind, however, that articles with more or two question marks had the smallest quantity of shares. Takeaway: When you title blog articles, start looking for a middle ground.  Dont go overboard, although questions spark interest.  And capitalize like a tween girl using exclamation points.  Where Do Readers Share Most social sharing of site articles took place on Twitter and Facebook: Twitter accounted for 38.6 percent of total social shares, Facebook Shares for 26.7 percent and Facebook Likes for 33.8 percent.

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Want more information to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions comment on our many articles, get to know other small business owners and receive special offers from our spouses on company services. Word Press has existed for a little while and is a CMS capable of constructing just about any kind of Website you'd want.  With that said, Word Press began as a platform.  The CMS has increased a huge amount since its inception, however you can see a lot of its ancient influences are present. While Word Press websites often contain sites, theyre typically only part of this Word Press site as complete.  Websites are additional on so frequently they are almost regarded as an afterthought when it comes time to set them in.  We want to caution people about slapping them hastily or using blogs while we strongly suggest a blog for most sites. Below, we look at some standards and suggestions to make sure your Word Press site is a source which we actually want to see.  Readability Determines Retention When you look at a blog post, you can immediately tell if youre likely to read the whole article according to its ease of reading. We dont if that stay on those pages for more than a few paragraphs unless that articles is completely amazing!  Its isnt fighting with your layout when putting together your site.  Below are few strategies to keep your site legibility Use bigger fonts for site text.